Italian fashion icon Giorgio Armani will dress Chelsea's soccer stars for the next three seasons, the London club announced on Wednesday.
The English Premier League side said the fashion house will provide the team's official suit and the rest of their formal wear.
"Today players at a club like Chelsea are international role models and they need to look the part," Armani said.
"They have to show an acute combination of mental and physical discipline which makes them genuinely heroic.
"That's why designers like to work with them. We get the chance to dress heroes".
Chelsea's footballers - who include England's Frank Lampard and John Terry, Ivory Coast striker Didier Drogba and Ukraine's former European Footballer of the Year Andriy Shevchenko - will wear their new gear for the first time Sunday for the FA Community Shield against Manchester United.
The deal is not Armani's soccer debut. He has worked for Chelsea before and has also dressed the Italy and England squads, Britain's Newcastle United and Piacenza, his home town club, in the past.
Furthermore, his ties with the soccer world go beyond designing for squads. He has opened a boutique in Kiev with Shevchenko and in 1995 he chose then-Liverpool goalie David James to model a collection and be the focus of an advertising campaign.
The 73-year-old's clothes are worn by AC Milan's Brazil striker Ronaldo, Inter Milan's Luis Figo and Italy captain Fabio Cannavaro of Real Madrid.
Armani even named one of his creations after a soccer player: The Beckham Jacket, a knit jacket which England midfielder David Beckhan specifically asked him to design.
Aside from working for the rich and famous, Armani has also designed the summer uniforms of Italy's Carabinieri police corps. Until 1998 hostesses at Italy's national carrier Alitalia wore Armani.
His business empire is worth around five billion euros.
