Fashion houses staging catwalk shows at the current Milan Fashion Week are on high security alert after British comedian Sacha Baron Cohen, best known for his comic character Borat, caused havoc backstage on Wednesday.
Baron Cohen is in Milan working on a new film in the guise of another of his creations, flamboyant Austrian fashion reporter Bruno.
The movie is being shot in the same mockumentary style as 2006's smash hit Borat: Cultural Learnings of America for Make Benefit Glorious Nation of Kazakhstan.
Equipped with fake passes, Baron Cohen and his film crew managed to get past security to the backstage area of Italian label Iceberg's show, where an actor dressed in head-to-toe velcro is said to have run about screaming and hurling himself at the clothes racks.
Iceberg's flustered stylist, Paolo Gerani, managed to stop the man and have the crew removed.
Fashion houses have since tightened up security, and Baron Cohen and his crew were blocked while attempting to enter the Dsquared show on Thursday.
Bruno: Delicious Journeys Through America for the Purpose of Making Heterosexual Male is due out next spring.
