Erotic museum reaches anti-climax

| Tue, 12/12/2006 - 06:16

After opening to an avalanche of controversy in spring, Italy's first Museum of Eroticism failed to arouse the Venetian public's interest and has had to close.

The museum, which was housed at Palazzo Rota, a four-story site near to St. Mark's Square, survived less than seven months.

The news will not upset the local church, which led protests against such "vulgarity" going on show a few steps away from the city's most holy site, St Mark's Basilica.

Organizers countered that there was nothing sordid about the 2,000 examples of "quality erotic art" on display.

They blame the flop on soaring costs and a lack of support from the provincial tourism board in marketing the new attraction.

"There was no lack of visitors; we had 40,000 of them, with a peak of 820 in one day," explained Director Frank Birch.

"But the rent of Palazzo Rota became unsustainable and there were promotion problems. We needed more time to get into the guide books".

He added that, while plenty of foreign tourists paid a visit - especially French, American and British holidaymakers - the locals were conspicuous by their absence.

"I'm sorry to say it, but people who say the city's soul is dead and that it is turning into a sort of Disneyland for tourists are right. Venice has lost all taste for transgression," Birch said.

"I don't think anyone will want to be so daring after our experience".

The museum played host to all forms of erotic art, including sculpture, painting, photography, literature, graphic novels, posters and films.

There were objects documenting the history of sexual habits over the centuries and a section looking at the activities of brothels in the Lagoon City up to the 1950s.

Naturally plenty of space was devoted to Venice's most famous amorous adventurer, Giovanni Casanova, and the influence he had on erotic art.

Much of the material is being sent back to the highly successful Paris Museum of Eroticism, which had loaned the works to the Venice institution.

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