A job and a family are a measuring stick of success for Italian males, according to a new study.
Commissioned by the Hugo Boss fashion house and based on a poll of 2,000 men over the age of 17, the study found that over 50% of Italian men felt their goal in life should be to become "a pillar and point of reference for one's own family" and to be "successful in one's own profession".
The multiple answer poll also found that concrete values were also a key to success, including determination (39%), honesty (34%) and professional commitment (21%).
Only 3% of those interviewed felt knowing the right people was important, 2% indicated luck and 1% power.
Old fashioned values remained popular among men between the ages of 17 and 29, with a job and a family considered the most important things.
