The Italian post office is set to honour Italy's only world heavyweight boxing champ, giant 1930s slugger Primo Carnera.
Poste Italiane will issue a commemorative stamp on July 13 featuring a portrait of Carnera and, in the background, one of his epic bouts.
The special mark that certifies the first day of issue - making the stamp more valuable for collectors - will be put on the stamp in his home town of Sequals near Pordenone in the far north-eastern corner of Italy.
The stamp comes after a year of celebrations in 2006 for the 100th anniversary of Carnera's birth.
Events included a travelling show of memorabilia and a biopic which sought to set the record straight about an athlete once regarded outside Italy as a figure of fun.
Carnera (1906-'67) fled dirt poverty to take on circus jobs in France before fighting his way to fortune in the United States.
The 2.02 metre (six feet seven inch) colossus got into the fight game to support his two children in the Depression years and rose to wrest the greatest crown of all from the fearsome Jack Sharkey in June 1933.
Carnera became a hero to Italians across the world and was lionised by the Mussolini regime.
But he lost his title the following year to the even more ferocious Jewish-American boxer Max Baer.
The Carnera-Baer bout featured briefly in the 2005 Oscar-nominated film The Cinderella Man.
Carnera himself appeared in several postwar Italian sword-and-sandal epics after playing himself in the 1933 Hollywood film The Prizefighter and the Lady, alongside Myrna Loy.
He also inspired the 1956 movie The Harder They Fall starring Humphrey Bogart and Rod Steiger, in which his nemesis Baer did an autobiographical turn.
Nicknamed the Ambling Alp, Carnera had an unfair reputation as a lumbering pugilist with massive strength, few skills and a short-lived career.
In fact he fought from 1925 to 1945 - interrupted by wartime service in the Italian Resistance - and had a respectable 88-15 record including 68 knock-outs, 15 of them in the first round.
He won 18 straight fights by KO between December 1929 and June 1930.
Carnera was inducted into the World Boxing Hall of Fame in 1990.
