Jenny Holzer lights up Rome

| Sat, 05/26/2007 - 05:56

Provocative American installation artist Jenny Holzer is lighting up Rome with one of her trademark poetry projection shows.

Holzer started brightening Rome's buildings Tuesday night by projecting her 'truisms' - snatches of poetry and aphorisms by the likes of Eugenio Montale, Pier Paolo Pasolini, Amelia Rosselli, Mahmoud Darwish and Elizabeth Bishop - onto a stretch of the Tiber's banks near Rebibbia prison.

On Wednesday evening she's moving to the Ancient Roman Theatre of Marcellus (Teatro di Marcello) and on Thursday night back to the Tiber, at Castel Sant' Angelo.

In choosing the places and texts, Holzer said she wanted "to achieve simple, direct and incisive communication".

The 57-year-old conceptual artist - who has used the Berlin's Reichstag, the New York and Bilbao Guggenheim museums, the Venice Biennale building and Naples' monumental Palazzo del Plebiscito as some of her past screens - specializes in works carrying confrontational messages.

In the past these have invited people to contemplate statements like "it is in your self-interest to be very tender", "money creates waste" and "it's Man's fate to outsmart himself".

The idea is that displaying these truisms helps reclaim public spaces from the ubiquitous messages advertisers hit us with to sell their products.

She has won a host of major awards, including the Leone d'Oro for best pavilion at the 1990 Venice Biennale and America's Public Art Network prize in 2004 - as well as earning a clutch of honorary degrees in her home country.

The latest light show features the same multi-watt projector Holzer used to send her selection of pithy poetry-bites across the famous Naples square in 2006.

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