Lamborghini has record year in 2007

| Tue, 01/15/2008 - 05:49

Lamborghini has record year in 2007Lamborghini had a record year in 2007 with sales up 15% over the previous year for a total of 2,406 vehicles, the highest ever, a company statement said on Monday.

Last year was also the first time that Lamborghini sales broke the threshold of 1,000 vehicles in North America with 930 cars sold in the United States and 71 in Canada. Sales in Europe totalled 959, up 22% over 2006, with a 28% jump in Italy, 209 cars, and a 40% leap in Britain, with 211 cars sold.

''2007 was an exceptional year for Lamborghini. This success was the result of a growth in brand awareness as well as a product strategy and expansion of the sales network on a worldwide level,'' company Chairman and CEO Stephan Winkelmann said.

Lamborghini now has 107 dealerships around the world compared to 65 in 2005.

Automobili Lamborghini began producing high-performance cars in 1963 as an offshoot of the successful tractor company Lamborghini Trattori.

The oil crunch and tough emission standards in the United States contributed to the company going bankrupt in 1978.

Lamborghini was sold to the Swiss-based Mimran brothers who turned the company around and sold it to American automaker Chrysler in 1987.

Economic problems in 1994 forced Chrysler to sell Lamborghini to an Indonesian group, headed by the playboy son of then-dictator Suharto, which in the 1990s began selling stakes in the company to German automaker Audi, which became sole owner in 1998.

The Italian sports carmaker remains part of the Volkswagen group, while maintaining its headquarters and production in the town of Sant'Agata Bolognese outside Bologna.

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