More art tourists came last year

| Mon, 03/17/2008 - 06:54

More art lovers came to Italy last year, according to a report out Friday.

Tourist arrivals in Italian art cities and culture sites in 2007 were expected to increase by 5% year-on-year when the final results are totted up.

According to the survey by marketing and consultancy firm Mercury, foreign tourist arrivals are seen 6% up and the Italian tourist arrivals up 4%.

Tourist overnights in the art cities and culture sites are forecast to increase by 4.7% with a 7.0% growth for foreign tourist overnights and a 2% rise for Italian tourist overnights.

Mercury conducted the survey jointly with the international research centre on economy and tourism CISET in Venice and Italian socio-economic research agency Censis Servizi.

Tourist overnights in bed & breakfast facilities and in flats will increase by over 5%, while the tourist overnights in hotels are forecast to go up 4.5%.

Among the art cities, Rome, Venice and Florence registered the best performance, while Naples was hit by the waste crisis.

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