Chianti region should see big gains thanks to project - The Strada del Vino (Wine Road) project is off to a good start thanks to 200 new memberships including wineries, wine bars and restaurants that jump started the initiative (the 22nd of its kind in Tuscany).
The project - sponsored by producers and Chianti Classico DOCG wine and Chianti Classico DOP olive oil - will reinforce the development of the Chianti area's wine-tourism.
Nine cities among the Florence and Siena provinces are involved.
The Chianti Wine Road, according to preceding standards, will be set up in a way that best maximizes promotion of the area's wine to tourists.
Project director Paolo Saturnini said: ''With the Wine Road we can finalize the goal of bring unity and homogeneity to the production and promotion of Chianti wines that has until now been only fragmentary.
''We foresee an initial investment of 200,000 euro for the first two years. The plan will be presented to the Regione Toscana for final approval at the end of November''.
