Cheap car hire

Ref the many posts about the cost of motoring in Italy, has everyone seen the, to me recent, deal from Avis "Noleggio Mensile Urbano"? For around €500 a month you get a small car with a limit of 1,500 km for the month. It may not suit everyone but it is about 60% of what I have been paying for ""Noleggio Mensile" in recent years and, as a part-time resident here, a lot cheaper than ownership.