Art at the service of interior design: Mobilmarket's new idea offers work by emerging artists in limited and signed quantities, personalized for each customer.
The ''Arte On Demand'' line comes from the collaboration with Florentine designs and was created with a desire to offer high quality products at a reasonable price, stimulating the Tuscan artists' creativity.
Mobilmarket, furniture company based in Figline Valdarno offers its new line at its store in the Warner Village shopping mall in via Cavallaccio in Florence.
The current featured artist is Sebastiano Ranchetti, a Florentine graphic artist and author, accompanied by Laura Ottina, a graphic artist and illustrator from Viareggio.
With their brand Popdesign, Sebastiano and Laura made decorative images that combine the playful with the refined, and sophistication with simplicity. The coloured digital ''pop art'' prints are made according to clients' requests.
Mobilmarket makes 100% Made in Italy furniture and accessories guaranteed for 10 years.
Ten percent of the total is made in Tuscany.
In addition to the 5,000 square metres Figliene Valdarno showroom, the company inaugurated a new store in Warner Village and will open a new space in Arezzo in May.