'Prato Italian Excellence' is a new international Made in Italy project promoted by the Prato Chamber of Commerce and carried out with the support of Toscana Promozione.
It is a laboratory for innovation and experimentation for Prato businesses that will study and create new products to be launched all over the world.
The ''workroom'' will be made up of selected local companies that operate in various sectors and that, accompanied by marketing and communication experts, will launch products on the creative and technological stage that will make Prato businesses models of excellence throughout the world.
First stop to promote the Prato laboratory is Hong Kong, where an international event is set to take place next October during which products will be presented that were created during the first half of the year.
Many will have an ecological component. A promotional route that concentrates on the 'doing', 'producing' and 'quality' aspects of the Tuscan businesses that belong to Prato Italian Excellence.
From Asia, the group will continue promoting itself with conferences and initiatives around the world.
