The Rialto Bridge is among the prime targets of Venice's drive to help save the city's art heritage by receiving SMS and Internet funding.
The campaign, launched last year, is dubbed SMS, which also stands for Save St Mark's.
Visitors to the www.venezia.net website can click on a 'digital' tile of Palazzo Ducale to contribute to the city's upkeep.
This year's goals, aside from the famed bridge, are three historic churches - San Giorgio Maggiore, San Giuseppe and the Chiesa dei Gesuiti - and the Scuola di San Rocco with its famed Tintoretto paintings.
Last year SMS saw concerts by Momix, Joan Baez and Elton John, who has a house in Venice.
The high spot of this year's SMS campaign will be a Simple Minds concert in St Mark's in July, organisers said Friday.
The full programme of events will be unveiled on Saturday.
