Etoile Roberto Bolle stars in the latest ad campaign by oil and gas company Eni, “Rethink Energy.”
The ads, directed by Fabrizio Ferri and featuring the voice of Toni Servillo (“The Great Beauty”), show Bolle’s body fluctuating in the air, as if defying gravity, while playing with light and shadow, in a spectacular performance meant to symbolize the energy of movement. The performance ends with the message “Let’s give energy new energy.”
“For me energy is above all linked to movement,” the celebrated Italian dancer said. “It is at the heart of dance: my work and my life. It is a strength that doesn’t end on the stage, but is fed by the enthusiasm and reactions of the audience. It is transmitted and never runs out. And I would like this energy to reach the homes of everyone.”
“More than ever, art and culture need new energy,” he continued. “The artist lives on dreams. And by dreaming he is able to create great things. This is why it is fundamental for society and business to establish new mechanisms to support and sustain culture and help artists to fulfill their dreams.”
Watch the backstage for the Eni ad - it's beautiful:
