For those unable to afford a Ferrari there’s the chance to drive one for as little as €70 (US$90/£60).
Operators offering tours of the Ferrari company museum, Galleria Ferrari, in Maranello and the Museo Casa Natale Enzo Ferrari museum in Modena, are providing the opportunity to take a quick spin in the so-called ‘prancing horse’. Prices are based on time, and rides range from 10 minutes to an hour. Drivers take one of the super sports cars around the roads of Emilia-Romagna, or racing circuits such as Marzaglia in Modena and Mugello near Florence.
Depending on the tour operator, prices to drive a Ferrari 430 Spider 10 minutes can start from as little as €70. For a Ferrari California prices start at €80, Ferrari 458 Italia or Ferrari 430 Scuderia at €100, Ferrari 599 GTB at €150, and Ferrari F12 Berlinetta at €180. Prices are the same whether an individual drives or is a passenger.
Driving instructors accompany those behind the wheel. People wanting to drive and take a passenger or passengers with them have to opt for a Ferrari California because it is the only car available with four seats.
Operators offering the chance to drive in a Ferrari include Pitlane Red Passion in Maranello and The Maranello Experience in Rome.